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Make the Core Work First

Based on our recent product iterations, if a product fails to gain traction with its core functionality alone, adding secondary or advanced features is unlikely to change the outcome. When the core feature already addresses the primary user need, a lack of traction usually points to a deeper issue: the need may not be strong enough, the target audience or positioning may be off, the core experience may still fall short, or distribution may not be working. In most cases, layering on auxiliary features creates only marginal gains in user value and growth. A consumer MVP does not need to do many things; it needs to validate a real need and deliver the core experience in a way that is clear, seamless, and compelling. The same principle applies to early-stage growth: rather than spreading resources across many channels, it is often more effective to identify a small number of simple, promising channels, understand them deeply, and make them work consistently before expanding further.